Key Highlights:

Each year about this time, we visit the subject of mobile SEO, and, each year, Mobile SEO is increasingly more important for the visibility of your site. If you’re still wondering why this matters, consider how often you reach for your phone to look something up. You’re not alone — more than 60% of all online traffic comes from mobile devices, and in some verticals, that number shoots up to over 90%!

Mobile traffic now makes up over 60% of all online visits (up to 90% in some industries)

Big change alert: Google is replacing First Input Delay (FID) with Interaction to Next Paint (INP) on March 12, 2024

Mobile-first indexing is now Google’s standard – your mobile site version matters more than ever

Voice search is a growing opportunity, with 62% of businesses still not optimizing for it

Tools like Google’s Lighthouse and PageSpeed Insights can help you evaluate your mobile performance

What’s Mobile SEO, Anyway?

Think of mobile SEO as making your website friendly for smartphone and tablet users. It’s all about ensuring your site looks great and works smoothly on mobile devices, just like meeting a friend who makes you feel comfortable and welcome. It’s not just a nice-to-have anymore—it’s absolutely essential.